How to use this generator
- Enter your legal or brand name. Match it to how you refer to the organization everywhere else, so the signals line up.
- Add your homepage URL and logo. The logo should be a direct image URL, ideally square and at least 112px on its shortest side.
- List your social and profile links. Each verified profile (LinkedIn, Wikipedia, Wikidata, Crunchbase, X) acts as a corroborating reference for your entity.
- Copy the JSON-LD and paste it into the
<head>of the page that represents your organization. - Validate it with the Rich Results Test and Schema.org Validator linked above the output.
What is Organization schema?
Organization schema is structured data that states the core facts about your company: its name, logo, URL, and the external profiles that confirm it is the same entity across the web. It uses the Organization vocabulary, and search engines read it to anchor your brand as a recognizable entity rather than a loose collection of pages.
It is not a rich-result type on its own, so do not expect a visible snippet from it. Its value is entity clarity: a consistent Organization node with strong sameAs links helps Google connect your site to your Knowledge Panel and reduces ambiguity about who you are.
The sameAs links matter most
The single highest-value field here is sameAs. Each URL you add points to a profile Google already trusts, and together they corroborate your identity. Prioritize the authoritative ones: LinkedIn company page, Wikipedia or Wikidata if you have them, Crunchbase, and your primary social accounts. Keep the list to profiles that genuinely belong to the organization.
If your site also needs a search box in results or a clear site identity, pair this with WebSite schema. Switch to graph mode above to output Organization and WebSite together, linked by @id.
Where to put the code
Paste the generated <script type="application/ld+json"> block into the <head> of the page it describes. On WordPress, a free plugin like WPCode adds header code without editing theme files, and SEO plugins such as Yoast and Rank Math accept custom JSON-LD. On a static site, paste it straight into the HTML.
Frequently asked questions
Is this Organization schema generator free?
Yes. It runs in your browser, needs no signup, and has no limits.
Will Organization schema give me a rich result?
Not directly. It is about entity understanding, not a visible snippet. It supports your Knowledge Panel and helps search and AI systems identify your brand accurately.
What is the sameAs field for?
It links your organization to external profiles that confirm your identity, such as LinkedIn, Wikipedia, Wikidata, and Crunchbase. Strong sameAs links are the most useful part of Organization markup.
Should I use Organization or LocalBusiness?
Use LocalBusiness (or a subtype) if you have a physical location customers visit. Use Organization for a company without a storefront, or as the parent entity that your location pages link back to.
Where does it go?
On the page that best represents your whole organization, usually the homepage or About page, inside the head section.