Schema markup, explained

Straight guides on structured data and JSON-LD. What it is, what it does, and how to implement each type without breaking it.

Fundamentals

What is schema markup?

A plain-English guide to structured data, JSON-LD, and what it actually does for your pages.

 SEO

Schema markup for SEO: what helps and what doesn't

Schema is not a ranking factor. Here is the honest version of how it affects search performance.

 Technical

JSON-LD vs Microdata vs RDFa

Three formats, one recommendation. Why Google prefers JSON-LD and when the others still show up.